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Brand Guidelines and Assets

Thanks for helping spread the word about PAWS New England. This page contains a set of guidelines and resources to help make it a bit easier for you.

It’s still currently a work in progress, so check back often as we continue to add new resources. Send questions and comments to .

Logos

The PAWS logo comes in three colors and two orientations.

Download the Logo Pack

Colors

paws-logo-green
For white backgrounds

paws-logo-white

For green, black, and gray backgrounds

paws-logo-black
For black and white printing

Orientation

paws-logo-green
Primary logo

paws-logo-tall-green
When horizontal space is limited

Colors

PAWS uses a limited color palette, with green as our primary color.

Green
hex: #6aa120
rgb: 106, 161, 32

Orange
hex: #e0812a
rgb: 224, 129, 42

Black
hex: #272727
rgb: 39, 39, 39

Gray 1
hex: #808080
rgb: 128, 128, 128

Gray 2
hex: #e5e5e5
rgb: 229, 229, 229

White
hex: #ffffff
rgb: 255, 255, 255

Typography

The PAWS typeface is Open Sans. We use the sizes and styles below.

Heading 1 is 28px.

Heading 2 is 21px.

Heading 3 is 19px.

Paragraphs are 16px with a line height of 24px. Use bold to add structure and italics to add emphasis.

Download Open Sans

Download additional styles and alphabets at Google Web Fonts. First time downloading a font? Learn how to install it on Windows or Mac.